February 2, 2005

10 Indirect Ways To Get To The Top Of Search Engine

by Chris Towland

There are millions of web sites trying to get listed in
the top 20 spots of the major search engines. That
amounts to an awful lot of competition and even after
spending hours and hours on Search Engine Optimization
techniques you may still not be able to achieve a high
ranking for your competitive keywords!

However, if it proves too difficult for you to get high
rankings directly, there are still ways that you can get
to the top.......indirectly!

So, just how do you do this?

Firstly, look up the top 20 web sites on the major search
engines under the keywords and phrases people would find
your web site. If you could either advertise on those sites,
or get a link from those sites to yours then that would be
nearly as good as having a top listing yourself.

The most expensive way to do this would be to buy ad space
on those web sites. However, if you don't want to spend any
money to do this, you could use the ten strategies below.

These strategies may not of course apply to every web site
but I'm sure there'll be at least two or three that you can
make use of straight away....

1. Participate on their discussion boards. You could post
questions, answer other peoples questions, and join in on
conversations. Just include your signature file and link to
your website at the end of your messages.

2. Ask the web site owner if they would like a free ebook to
giveaway to their visitors. You could have them link to your
web site or include your ad in the free ebook.

3. Submit content to their web site. You could write
articles for their web site and include your resource box
and link at the end of the article. If they publish it,
you'll indirectly be at the top of the search engines.

4. Write an excellent article review of their web site,
products or services. Then publish the review on your web
site. E-mail the web site owner and tell him or her about
it. They may link to your web site so their visitors read

5. Ask the owner of the web site if they would want to trade
advertising. If you don't get as much traffic as they do,
you could throw in some extra incentives.

6. Propose a cross promotion deal with the web site.
You both could promote each others products or services
together in one package deal. This means a mention and link
back to your web site.

7. Give the web site a testimonial for their product or
service. Include a little text link for your web site with
the testimonial. You never know; it could end up on
their ad copy.

8. Post your advertisement on their free classified ad
section on their web site. You want to be sure you have an
attractive headline so they will read your ad.

9. Sign their guest book. You could leave a short compliment
about their web site on their guest book. Just include your
signature file and link at the end of your message.

10. Tweak your own website so that your pages are search
engine friendly. There are steps that you can take that
don't take long to implement but can dramatically improve
the traffic you get from the likes of Google and Yahoo!
Louis Allport has a great video guide which shows the
quickest and easiest way to do this. It can be found at:

Chris Towland 2005

About the Author

Chris is the zookeeper at
A haven of no-cost and low-cost software and help for anyone
who runs (or wants to run) an online business.